The most successful crowdfunding campaigns have been able to connect with their backers on an emotional level via the art of storytelling. Whether their inspirational anecdote was about how they quit their job to follow their dream or how their piece of technology will help solve the gluten crisis in America, the tale they told portrayed their passion to the readers. As you could imagine, invoking that emotion acted as a crucial catalyst to the success of the campaign. Here’s why:


Conveying Your Inspiration Connects You With Potential Backers


To have a successful crowdfunding campaign, it is essential to connect with your audience on an emotional level. In order to dig deep with your audience – the people scanning your campaign page with credit cards in hand – you need to illustrate the passion behind your project. Painting a word picture of that passion will do exactly that and keep them engaged on your page long enough to click that donate button.


Emotional Content Helps Your Project Stand Out to Journalists



Many journalists are greeted every morning with an unhealthy amount of garbage in their inboxes. After sorting through about 50 press releases about the most ‘innovative’ and ‘revolutionary’ wearable that we all know has been done to death, journalists are hungry to write content with that human element. If you give them that, they will be much more likely to write about your campaign because their readers want articles with more emotional depth than a spec sheet. Naturally, the more journalists you have writing about your campaign, the more money you are going to raise.

You may be thinking to yourself, “but I don’t have a story, I’m just trying to raise money for a product.” Chances are you do have a tale to tell, but you are so attached to your project that you are overlooking your emotional journey. To get started on reflecting, ask yourself the following:

  • Why did you start this project?
  • Where did your inspiration come from?
  • What makes you so passionate about it?
  • Why would people want to read about and donate to this project?

Hope this helps you realize the importance of the emotional connection you make with your audience. If you have any questions, feel free to email me at

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